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| About the book: The Nattukottai Chettiars were the most prominent traditional business community from the Tamil region. Their enterprising spirit led many of them to seek their fortunes overseas, facing many setbacks and successes along the way, conditioned by contemporary historical circumstances.
Trust, alongside risk and courage, was central to the entire saga of the Chettiar wealth generation. The lynchpin of their overseas business was the unique intra-community banking structure they developed. Over time, the breakdown of the old business and social networks led to a great deal of transformation and diversification within the community. In a sense, their story is a thread that connects south India, Burma and Southeast Asia across the Bay of Bengal. It is equally one that spans the British imperial era and that of the modern nation state. This book provides valuable lessons for students of history and business, and modern entrepreneurs. It underlines the perils of over-commitment to a single line of activity, and the importance of gauging the economic winds of change and diversifying into emerging and promising investment sectors when such opportunities arise. |
| Date: Friday, 11th July 2025 from 3.30 PM onwards Online Mode: (ZOOM) Meeting ID: 823 6158 8903 | Passcode: 20250711 Register here: https://forms.gle/DrNYXSUVkRskytqw7 |