Media & Communications Division
The last decade has witnessed phenomenal technological changes towards the integration of computing, audio-visual, graphics and animation techniques. The changes have opened up a variety of new avenues to gain a better understanding of socio-economic phenomena and to disseminate information and knowledge to the wider public and specified target groups quickly and at low costs. The Media Centre at the Institute seeks to develop expertise in translating social science research studies and public policy related reports into short duration audio-visual (AV) presentations. When accessible on the Internet, multimedia presentations enable users to view the programmes at individual’s convenience and pace. The spread of factual and well-researched information helps better appreciation of important economic and social issues and raise the level of debate.
There are not many, in the social science stream, who are trained to use this media. The Centre provides training in production and presentation techniques, especially to groups from within the academic community. In the course of preparing and presenting the audio-visual programmes, the Centre also helps to create linkages between different researchers and institutions working on a particular set of issues.
Further, the power and pervasiveness of the communication media is an accepted fact of today’s social life. Media and communication systems and their increasing convergence today pose a great challenge to not only academics engaged in the study of industrial monopolies but also for those concerned with the democratisation of communication. In an era when media symbolizes not only the concentration of power and wealth but also control and influence over the minds of people, the need to focus on this area becomes imperative.
Acknowledging this growing need, ISID proposes to undertake researches within the ambit of this Division in the following areas:
- The growth and development of the media and related services;
- The nature and structure of the different types of media and cross-media relations;
- The nature of media and industry interface on industrial policy issues;
- Issues of communication strategy in industrial relations; and
- Issues related to media policy
Over the last few years the M&C division of the Institute has built hardware capabilities for production of videos on subjects of importance. The division has access to professional equipment for in-house documentary film productions, which includes HD cameras and Non-linear editing suite.
Short Duration Films
As an experiment, in the year 2001, a series of lectures were organized to familiarize the faculty and staff of the Institute about the relevance of multimedia in the activities of the Institute. The sessions were conceived and conducted by Ms Seema Goyal. As a part of the programme, the faculty and staff divided themselves into four groups to select a theme and prepare a short documentary thereon.
The following four documentaries were produced after this training. These were appreciated by experts from the field:
- Group1: KAHANI ZAMIN KI – A Struggle for an Address; (10:48 minutes)
The film depicts the efforts and frustrations through which the Institute had to pass before allotment and taking possession of the land allotted by the Delhi Development Authority for the new campus at Vasant Vihar Institutional Area.
- Group2: The Making of ISID Research Reference CD – A walk through; (06:02 minutes)
ISID has launched in April, 2001 a CD containing Indian Social Science Journal Index covering articles published in 83 journals in economics, political science, sociology, management, finance, corporate affairs and inter-disciplinary affairs with added features like index to Newspaper Articles (1990-2000), budget speeches, Economic Survey (General Review Chapters), policy documents, select statistics, website addresses etc. The process of development of the databases culminating in the release of the CD has been captured in this documentary.
- Group3: Of MNCs & GODs – (14:10 minutes)
A satirical drama with illustrations and data on the overbearing intrusion and dominance of the Multinational Corporations in the Indian economy and the Indian industries has been highlighted in the film.
- Group4: Dilli Bachao – (05:20 minutes)
Pollution of environment has been a much discussed topic in recent times. The gravity of the problem has been attempted to be captured in the film. The pollution of the environment by various agencies has been depicted.
Since then the division has done ISID in-house production of the following short films:
- Travesty of Justice (15.45 minutes),
- Andheria Morh (9.24 minutes); and
- An Industry Untamed (9.25 minutes)
Audio-Visual Media (AVM) as a Tool in Social Science Research
Mass media has always played, and continues to play a vital role in development. Its widespread reach, impact and influence cannot be denied. Print media is a format with which most researchers and scholars are comfortable and tend to use extensively to bring out their findings and to raise issues. However, due to a lack of training and understanding of its relevance, there is still a very limited use of audio-visual media in the field social science research.
In 2013, ISID Media Division designed a six-day workshop in an attempt to fill this need for a greater understanding and use of this technology.
This workshop aims at enhancing the research capabilities of young Ph.D. scholars and college and university teachers by introducing them to Audio-Visual Media techniques and its integration into their work. The workshop offers opportunities, not only to understand this new medium and its relevance, but also to learn the technology and production techniques through hands-on training, motivating researchers and social scientists to use this medium as a tool, to not only enhance the content, but also to reach wider audience and to have greater impact. The programme broadly covers the following: (i) Basic understanding of the AVM; (ii) Role and importance of AVM as a tool in research; (iii) Effective presentation and dissemination using AVM; (iv) AVM production techniques and understanding the technology, basic camera equipment, editing software, streaming video; and (v) Hands-on production of AV output.
Since 2013, this workshop has been conducted annually. The response to the workshop was overwhelming and extremely encouraging.
Besides the AVM Workshop the Media and Communication Division also organises and conducts focused National Conferences and Workshops. Those conducted in 2018 include:
- Two-Day National Conference on “The State of Indian Advertising Industry in India: A Critical Appraisal” sponsored by Indian Council of Social Science Research during February 16-17, 2018
- “WOMEN FOR CHANGE: Building a Gendered Media in South Asia” a Regional Consultation and Training Workshop of UNESCO-New Delhi Office & South Asia Women’s Network (SWAN) initiative jointly organised by ISID & Indian Institute of Mass Communication (IIMC), New Delhi, during May 01-05, 2018
- “Portrayal of Women in Advertising: Baseline Survey in South Asia,” the two-year long study is being carried out in collaboration with United Nations Educational, Scientific and Cultural Organisation (UNESCO), South Asia Women’s Network (SWAN) and the Indian Institute of Mass Communication (IIMC). Prof. Jaishri Jethwaney is the Principal Researcher and Prof. Seema Goyal is the Co-Researcher
- “Portrayal of Women: An Empirical Study of Advertising Content – Issues and Concerns for Policy Intervention,” the programme
is sponsored by ICSSR and Prof. Jaishri Jethwaney is the Project Director and Prof. Seema Goyal is Co-Project Director